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In 1990 G-Adventures was launched by Bruce Poon Tip with the belief that other travellers would want to share his desire to experience authentic adventures in a responsible and sustainable manner. Today over 200,000 travellers experience the real world with G-Adventures every year; there are 2,200 employees worldwide in 28 offices, and the group offers more than 700 adventures spanning the globe. 

In 2017, Bruce acquired the former All Leisure Group’s escorted tour brands Travelsphere and Just You, and they have been re-launched in the UK as G-Touring. Working with the new UK CEO, Oryx has helped to strengthen the senior management team with the appointment of an Aviation Director, an E-Commerce Director and a People and Culture Partner.